Effective Emotions

This is not your typical anti-alcohol advertisement. It starts off with the standard promotion ad and then goes the other way around. That could be more effective in the sense that it’s not an aggressively guilt or shame ridden ad.

Here’s the link to a really interesting article I read about effective anti-alcohol ads: Do Anti-Alcohol Ads Work? Instead of focusing on concepts like shame and guilt, change the narrative… slightly.


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